Can AI write a press release?
- Niv Nissenson
- Apr 21
- 5 min read
Success Criteria:
· Usable press release
· Inline with themes requested
· Inline with parameters
Weighted result: Gemini 5/5 Claude 5/5
Verdict: Yes AI is especially proficient at creating press releases.
Setup
This was a real-world use case: writing a press release to promote the launch of this website.
I used a conversational-style prompt (the way a typical user might write it), outlining:
Key themes
Messaging goals
General parameters
I also included the website’s About section as reference material.
Execution
Gemini
Gemini produced a strong, usable press release.
The structure was solid and the content was clear, but the tone leaned a bit too:
Boastful
Overly promotional
It felt slightly “self-congratulatory,” but overall it was a good first draft that just needed toning down.
Claude
Claude delivered a slightly more polished and professional version.
That said:
It led with me personally, which isn’t how I would structure a press release
Where Claude stood out was in the post-output experience:
Provided a summary explaining:
Word count
Dateline placement
Quote handling
Asked if I wanted:
A different tone
More technical detail
A Word-formatted version
This level of meta-guidance was a nice touch—and something Gemini didn’t provide.
Final Output:
I preferred Claude’s version overall.
From there, I:
Tweaked the tone
Integrated stronger elements from both outputs
The final result was a hybrid version, combining the best of both models as you can see on the published press release.
Summary
Yes—AI is highly effective at writing press releases.
This task aligns perfectly with AI’s strengths:
Structured format
Predictable style
Language-heavy (not logic-heavy)
Low-risk, human-in-the-loop editing
Unlike accounting or data tasks, this is an area where AI doesn’t just assist—it accelerates meaningfully.
Can a Human Do It Better Than AI?
AI is likely better than most people at drafting a solid first version of a press release.
That said, human review is still essential.Tone, nuance, and messaging alignment matter—and those are areas where a quick pass by a marketing lead adds real value.
In practice, this isn’t new:
AI replaces the first draft—not the final approval.
Can Gemini write a press release?
Can Claude write a press release?
Gemini press release version 1:
“Can AI Actually Do the Work?”: New Platform 'The Tester AI' Launches to Cut Through Artificial Intelligence Hype
[CITY, STATE] — [DATE] — As the marketplace becomes increasingly saturated with claims that Artificial Intelligence can replace entire professional teams, a new independent platform has emerged to ground those expectations in reality. Today marks the official launch of The Tester AI (www.thetesterai.com), a website dedicated to rigorous, real-world testing of AI capabilities across both professional and personal functions.
Founded by veteran CFO and entrepreneur Niv Nissenson, The Tester AI addresses the growing gap between AI marketing demos and actual user experience. The platform’s mission is centered on one fundamental question: “Can AI do this?”
Testing Reality, Not Research Papers
Unlike outlets that focus on theoretical benchmarks, The Tester AI utilizes widely accessible consumer AI interfaces to execute specific tasks—ranging from "Can AI replace an Accountant?" to complex household management functions. Each test is conducted using real data and constraints, culminating in a transparent performance score.
“While I believe that AI is a revolution, in The Tester we don’t hype AI, we test it,” says Niv Nissenson, founder of The Tester AI. “We believe AI is an amazing tool that can leverage productivity, but anyone who has used it knows it’s not infallible. It has quirks, hallucinations, and variant outcomes. Before you trust AI with real decisions, you should see what it can really do.”
A Proven Track Record in AI Analysis
The Tester AI serves as a natural evolution of Nissenson’s previous work. Last year, he launched the successful sister site, The CFO AI, a blog focused on how artificial intelligence is specifically reshaping the world of high-level finance.
While The CFO AI explores the strategic intersection of finance and technology, The Tester AI broadens the scope to everyday utility. Both platforms are informed by Nissenson’s 15+ years of experience leading Nasdaq-listed firms and startups, where he has navigated the complexities of integrating technology into operational finance.
Honest Evaluations for an AI-Driven World
The Tester AI prioritizes honesty over "cherry-picked" demos. By focusing on what actually works—and, more importantly, what doesn’t—the site provides a necessary service for professionals and homeowners who want to adopt AI without falling victim to the hype cycle.
About The Tester AI: The Tester AI is a platform dedicated to evaluating AI capabilities through real-world tasks and real data. By testing widely accessible consumer AI tools, the site provides objective scoring and analysis to help users understand the true limitations and potential of modern artificial intelligence.
About Niv Nissenson: Niv Nissenson is a CFO and entrepreneur with over 15 years of experience at the helm of startups and public companies. He is the co-founder of Added Capital and the author of The CFO AI. Through his latest venture, The Tester AI, he applies his financial and operational rigor to the testing of emerging technologies.
Claude press release version 1:
For immediate release
Introducing The Tester AI: a new platform that tests — not hypes — artificial intelligence
Serial entrepreneur and CFO Niv Nissenson launches a no-nonsense website that puts AI's real-world capabilities to the test, one task at a time
Tel Aviv, April 2026
Niv Nissenson, a CFO and technology entrepreneur with over 15 years of experience across startups, commercial companies, and Nasdaq-listed firms, has launched The Tester AI (www.thetesterai.com) — a new website dedicated to one central question: Can AI actually do the work?
At a time when bold AI claims dominate headlines — promising that entire professions will be automated overnight — The Tester AI takes a different approach. Rather than accepting vendor demos or theoretical benchmarks, the platform runs AI through real-world tasks using widely accessible consumer AI tools, then scores how well it performed. Topics range from professional functions, such as whether AI can replace an accountant or a financial analyst, to everyday home and personal tasks.
"While I believe that AI is a revolution, at The Tester we don't hype AI — we test it."
— Niv Nissenson, founder, The Tester AI
The platform is built on a frank acknowledgment: AI is a powerful productivity tool, but it is not infallible. Hallucinations, inconsistent outputs, and real-world constraints mean that what works in a polished demo does not always hold up under genuine business conditions. The Tester AI cuts through the noise with honest evaluations designed to help individuals and organisations make informed decisions about where AI can genuinely add value — and where it falls short.
Nissenson brings a distinctive lens to the project. He has served as CFO of two U.S. public companies and co-founded Added Capital, a firm specialising in CFO services, capital raising, and financial technology solutions. He is also the author of The CFO AI, a sister publication launched last year that explores how artificial intelligence is reshaping the finance function. The Tester AI broadens that inquiry beyond finance, applying the same rigorous, practitioner-first mindset to AI's wider capabilities.
"Before you trust AI with real decisions," the site's mission statement reads, "you should see what it can really do."
The Tester AI is live now at www.thetesterai.com. New test reviews are published on an ongoing basis.
About The Tester AI
The Tester AI is an independent evaluation platform that tests AI performance on real work and home tasks using mainstream consumer AI tools. Founded by Niv Nissenson, it publishes scored, honest assessments free of promotional bias. Sister site The CFO AI covers AI's impact on the finance profession.
